Choccywoccydoodah – The Chocolaterie..London

 1. How did chocolate become your passion?choc-lady-high-res

By complete accident. Obviously, I’ve always loved eating it.
The story of Choccywoccydoodah is quite long and features heavily in our book, Chocolate, Cake and Curses. Do you have a copy?

2. What goes into your creation thought process and what inspires you?

Everything inspires me. I’ve got so many ideas and projects yet to do I shall be long dead before I reach the bottom of my list.

3. Please tell us about your fabulous team?

I employ genius square pegs who have struggled to find their place until they arrived at me pegboard. We train everyone in house, from our chocolatiers to our customer service team. Nothing happens overnight. It’s 3 years training to work with chocolate and a dedicated effort to train people to work front of house.

We are all known as Doodahs. Then the rest of the world are either wannabe Doodahs or Dontdahs. There’s 50 Doodahs currently. We’ve created our own world and we like it here very much.

4. When creating a chocolate masterpiece on average how much time does it take.

Impossible to say. Could be 20 hours or 20 days. Ultimately, from training it takes years!

5. Do you have upcoming Christmas projects?

Christmas production starts this week. All will be revealed mid November.
Terribly exciting!

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